Why 2025
The series started in 2017, and “2025” felt close enough to be believable but far enough to be aspirational. It was a way to talk about a near future that felt attainable rather than sci‑fi.
What the series explores
At a basic level the series asks: if AR becomes a daily layer, how do ordinary moments change? Each concept is rooted in day‑to‑day scenarios that feel familiar, then pushes them a step further with spatial context and intent.
Why short clips worked
Short videos forced each idea to stay clear and testable. Instead of waiting for a full build, each concept could be published, pressure‑tested, and improved in public.
How the series connects to larger projects
The 2025 series is not a side archive. It acts as an idea funnel:
